Fashion Design Meets Visual Illiteracy

Website Zara - Screenshot 27.8.2014
A serious case of visual illiteracy, lack of history knowledge, both – or complete goofyness of stylists and fashion designers? In any case, this is completely inappropriate for any kind of »fashion item«.
P.S.: Some years ago, ZARA has been forced to withdraw »Swastika« handbags from the shelves.

Additional links:

Users‘ comments on ZARA’s official Facebook fan page (visible also for those who aren’t Facebook users)
»ZARA withdraws Swastika handbags« (BBC, 2007)
ZARA bosses forced to withdraw ‚Swastika‘ handbags (Daily Mail, 2007)
Different styles of »sheriff badges« (Google Image Search)
With a regard to history:
The Yellow Badge (Wikipedia, additional links there)
Replica of a CC camp uniform (Jewish History Museum, Southern Arizona)
Memorial and Museum Auschwitz-Birkenau (»Camp Objects« A prisoner’s uniform)

Update 27.8.2014:
»Une étoile jaune sur un t-shirt, Zara au cœur de la polémique« (Europe1, 27.8.2014)
»Striping resemblance: Zara tee looks like Holocaust garb« (Haaretz, 27.8.2014)
»L’énorme faute de goût de Zara« (Le Matin/CH, 27.8.2014)
»Gelber Stern als Designfeature« (Süddeutsche, 27.8.2014)
»Zara entschuldigt sich für gestreiftes Kindershirt mit gelbem Stern« (NZZ, 27.8.2014)
»ZARA apologizes, says yellow star shirts will be ‚exterminated’« (Dimi Reider, 27.8.2014)
»Zara Pulls Striped Shirt After Complaints That It Looks Like A Concentration Camp Uniform« (Consumerist, 27.8.2014 – referring to similar cases)

nolongerZara Kopie
ZARA’s comment on Facebook:
»The mentioned T-shirt is no longer on sale in our stores. We honestly apologize, as the design of the T-shirt was only inspired by the sheriff’s stars from the Classic Western films, as the claim of the t-shirt says. Again, please accept our most sincere apologies.« (What about thoughts before instead of apologies afterwards? Just asking…)
ZARA answers to Twitter users

  1 comment for “Fashion Design Meets Visual Illiteracy

  1. jan
    27. August 2014 at 15:31

    There was an interesting article on carta a while back on products related to soccer (http://www.carta.info/73345/fussballpatriotismus-macht-hirn-kaputt/). Andreas Moser argued that it was quite alarming that from idea to product no one involved in the decision making process apparently had any knowledge of history. All the products by themselves are nothing too crude (unlike the »cowboy«), but as a pattern it starts to be a bit disturbing – and Zara obviously takes it to the next level.

    The many replies along the line of »I was born after 1945, so I have nothing to do with all this« just make it a bit more worrying as people apparently find it difficult to make a distinction between guilt and responsibility.

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